About the Project
Lolly is a company dedicated to the health and well-being of mothers and babies, offering a complete line of products such as bottles, toys, and accessories. With over 30 years in the market, Lolly is already well established but needed a portfolio update to adapt to the demands of new markets and maintain its relevance in the industry.
The Challenge
The challenge was to reposition the brand and segment its portfolio into three distinct sub-brands, each with its own visual identity and target audience. This strategic realignment allowed Lolly to diversify its products, become more competitive, and expand its market share adapting to new consumer trends and strengthening its presence in the market.
Scope of Work
Visual Identity
Packaging
About the Project
Nenny, a product line under Lolly, focuses on offering the best value for mothers and babies. With a playful and colorful visual language, this line aims to attract an audience that values quality without giving up accessibility.
The Challenge
As the line facing the highest market competition, it was essential for Nenny to stand out in a bold yet objective way. The developed strategy created a visual identity that is both playful and approachable. We designed a custom typeface inspired by simple geometric shapes and a vibrant palette of primary colors.
For the packaging, we adopted a practical approach, clearly grouping the product benefits and creating icons that make features easy to understand. The result is a fun and visually cohesive product line that conveys both functionality and the brand’s joyful energy.
About the Project
Kinddy, a product line by Lolly, is designed for parents who value technology and seek products with greater durability and ease of use. With a focus on innovation and quality, the line needed to convey credibility and trust, appealing to a more demanding and discerning audience.
The Challenge
For the visual concept, we adopted a minimalist and sophisticated aesthetic inspired by leading international brands. The color palette was intentionally limited to two contrasting tones, creating visual harmony that enhances the sense of refinement. The logo conveys care and serenity, featuring a graphic depiction of a sleeping baby within the letter “I.”
For the packaging, the “K” was used as a central graphic element, creating three spaces that help organize information clearly and ensure simplicity, while reinforcing the line’s branding. The result positioned Lolly in a new market segment, with products able to compete directly with international brands, projecting both confidence and innovation.
About the Project
The Tarssy line is dedicated to mothers, offering products focused on maternal care and everyday convenience. With a proposal that values comfort, it is ideal for modern mothers seeking practicality without giving up aesthetics.
The Challenge
Inspired by the renowned artist Tarsila do Amaral born in the same city where the company is based the visual identity and logo of the Tarssy line revolve around her artwork. The illustrations capture the essence of her creations. The design of this line combines sophistication, functionality, and technology, along with the collaboration with the artist, which brings art to both the product and the brand.
The result is a line that not only meets mothers’ needs but also enhances the aesthetic and user experience, strengthening the emotional connection with the brand.
