About the Project

Ara Soaps emerges with an approach that invites its customers to pause and reconnect with their own bodies. With products made from 100% natural ingredients, the brand encourages self-care and harmony with nature.

The Challenge

The name “Ara” perfectly reflects the brand’s essence and values in Catalan, ara means now, emphasizing the importance of the present moment. The logo references a mountain, with its symmetrical form symbolizing balance between body and nature.

The line of four products proposes a ritual aligned with the different phases of the moon. The packaging carries visual elements inspired by the colorful mountains from which the clay used in the soaps is extracted. Each package has a unique shape, yet together they complement one another, forming a scene that elevates the design into a cohesive collection.