About the Project

Planty Beauty is a cosmetics brand committed to preserving national ecosystems while delivering real results to its consumers. The brand harnesses genetic technology (GMO) to develop its raw materials, offering products that promote beauty in a truly sustainable way.

The Challenge

The main challenge was to create a strong, distinctive brand that could communicate effectively with Gen Z. The color palette and overall design were carefully crafted to build a sense of connection and engagement with this audience.

The graphic element on the packaging represents both a DNA strand and an hourglass symbols of the genetic technology behind the anti-aging formula. This concept becomes tangible when the customer twists the packaging, reinforcing the brand’s core idea.

Typography and color choices were designed to make users feel proud to display the products even making them “Instagrammable.” The brand blends modernity and timelessness, with bold angles that give it a strong personality, reflecting Planty Beauty’s values and spirit of innovation.