Bibs Donuts

Objective

The challenge of the project was to create a unique and striking identity for the launch of Bibs Donuts, elevating the product’s perceived value and reinforcing its presence within the brand’s portfolio.

Creative Direction

The choice of candy colors combined with the typography brings a playful yet traditional language, inspired by the American donut universe. This combination aimed to balance familiarity and originality, making the visual light, appealing, and instantly recognizable.

Packaging

The box was developed exclusively to accommodate the four flavors of the line, ensuring a premium presentation and facilitating the shipment of kits to influencers during the launch period.

Launch Actions
In addition to the influencer kits, in-store activations were carried out with sample distribution, expanding reach and allowing more consumers to experience the product.