About the Project

Ince was born from the vision of Doni, owner of a renowned beauty salon, after discovering that it’s possible to achieve superior hair hydration results through an immersion-based process.

The Challenge

The innovative packaging design has a clear purpose: to capture the essence of this immersion process. The signature icon combines a hair strand wrapped inside a drop with the letter “S”, representing the name of the technology Soak Technology the core idea behind the brand.

In addition, the color choices and their application, covering only half of the bottle, not only create visual appeal but also evoke a sense of immersion and sophistication. The brand typography was refined to communicate glamour and elegance while maintaining a minimalist style.