About the Project

Paulistana Pizza Bar was created with the purpose of bringing the authentic São Paulo style pizza to the countryside of Paraná. The atmosphere is casual and welcoming, offering signature flavors and high-quality ingredients that provide a unique gastronomic experience.

The Challenge

The challenge was to capture the diversity of a city so rich in culture. The 1920s architecture seen in many of São Paulo’s downtown buildings served as the main inspiration for the bar’s décor and façade, as well as for the custom typography developed for the project.

The Art Déco arabesques found in stained glass and ironwork, combined with arches, shaped the logo. This iconic design was incorporated into various elements from spice holders to light fixtures leaving its mark on every detail of the space, which is born with a sense of tradition.