About the Project

Cerveja Augusta is a tribute to a true icon of São Paulo, Rua Augusta. The label captures the essence of the street’s golden era, reflecting its cultural and architectural heritage.
Brewed in the Pilsner style, Augusta honors the most popular flavor of that time still the favorite today now refined with the modern quality of a pure malt beer.

The Challenge

Condensing the entire history and symbolism of a street that has even inspired songs into a single label was a major challenge. The historical research drew references from the architecture of the 1920s and 1930s from Colégio Des Oiseaux to the residence of the Marquês de Paranaguá.

Art Deco elements, such as arches and classic windows, were integrated into the design, while the typography evokes the elegance of the era. The result is a beer that’s born with the taste of tradition.